Coca-Cola + McDonald’s FIFA Goalie Challenge

This is a quick experiential project that’s fun to share because the process went exceptionally smoothly. As I was wrapping up a day, our Business Lead, in from a satellite office, asked for a quick comp of an AR video game played on the side of a Coke-branded truck at Mcdonald’s. It was late in the day, but I had a solid concept image to send in a little over an hour. A few weeks later, the idea had been sold-in to Coke’s FIFA World Cup in Rio program – a great win considering the short amount of time invested!

The woodcut-style artwork was created for Coke by the Brazilian artist Speto.

The truck launched a nationwide tour with stops at McDonald’s, theme parks, beaches, and sporting events.

Guests had the chance to play goalie against a World Cup-level virtual opponent, quickly reacting with a jump or dive to block the shot through gesture-controlled technology.