Nike Lacrosse Mobile Retail Experience
As part of their “Fast or Last” campaign, Nike was looking to build some serious brand love and boost loyalty with a mobile experiential/retail tour. The audience and locations spanned from youth leagues and camps to college and professional tournaments.
Retail and Experience design
We selected pop-up industrial shipping crate containers for their rugged functionality and large, full-graphic wrap area for maximum branding opportunity and a “mobile billboard” effect between tour stops.
The retail aesthetic reflected the brand: clean, impactful, and tech-powered, and custom, modular flight cases served to transport and display the gear.
Guests could hang out and play video games in the lounge area, attend guest-coaching events, shop pop-up retail area with digital commerce kiosks. One can’t-miss point in the experience is the Stick Doctor tent – where an expert will help tweak the stringing, setup, and various tweaks and hacks LAX players use to give max-out stick’s handling and shooting feel. “Fast or Last” social media raised tour visibility and helped anchor the community throughout the tournament season.
